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Infinix – The New Smartphone Brand Which Is Worth Talking About


The smartphone scene today is dominated by big names of the tech industry: Samsung, Apple, LG, ASUS, and the like. The handsets these brands offer may be popular but that doesn’t mean they’re the best in the market. Some lesser-known brands also deserve recognition and are worth checking out.

Infinix, for instance, offers budget-friendly smartphones with impressive and original features that will make you stand out from the crowd.

How it all started

Founded in 2013, Infinix Mobile established its abode in Shenzhen, China. Their one key aim is to incorporate fashion and technology in their handsets which they execute perfectly well.  Their handsets are built specifically for young people who want to stand out from the crowd, but at the same time appeal to older adults. Infinix’s intentions are admirable, that’s why they were able to accomplish their goals. One of their biggest milestones by far was being able to establish a strong reputation in the smartphone markets in Africa. They were able to achieve this despite the influx of well-known smartphone brands.

In Nigeria, Infinix handsets took the market by storm as many users prefer their long battery life. The Infinix Hot models were sold like pancakes due to their capacious battery life that can last up to 2 days. They wield one of the fastest charging speeds with an average of 30 minutes. Another Infinix handset that made the rounds on African press is the Infinix HOT 2. It’s the very first Android One smartphone in Africa, wielding premium features for a surprisingly low price tag. Seconds after its release, the HOT 2 broke record high sales with 30,000 units sold. For this reason, Infinix smartphones are well-received in Africa.

After the immense success of their smartphones in Africa, Infinix continues to expand its market, reaching countries in Latin America, Europe, Middle East, and Asia. Recently, Infinix launched three of its latest smartphones in Malaysia, namely the Hot 4 Pro, Zero 4, Zero 4 Plus. Despite not being able to break new records in Malaysia due to big competitors, Infinix handsets were still well-received. Infinix strives to penetrate South East Asia because it has a large youth population which is basically their target market.

Infinix Smartphones in South East Asia

If you’re in the market for an Infinix smartphone, here are some current models that are available in the market.

Infinix Zero 4 Plus

Fully packed with incredible specs and features, the Zero 4 Plus is one of the first handsets to wield a deca-core processor. Yes, you’ve heard it right; it houses 10 cores instead of 8 cores typically found in most smartphones these days. With that, it performs faster than most smartphones today. This impressive hardware is cladded in a sleek and sturdy chassis with a 5.98-inch full-HD display. What’s more, it has front and rear sensors with stunning camera resolutions of 13 megapixels and 21 megapixels. Lastly, the icing on the cake is its 4,000-mAh battery that can last up to 3 days! You can get this remarkable handset for only 429 SGD.

Infinix Hot 4 Pro

Wielding a low-profile look, the Hot 4 Pro hosts standard buttons placements, a thick build, and a sturdy exterior. Although its chassis is made of plastic, it doesn’t look like a cheap handset at all. It also sports decent sensors with resolutions of 5 MP for the front snapper and 13 MP for the primary camera.

The Hot 4 Pro is an ideal phone for casual users as it displays natural colors and a user-friendly UI which is called the XOS. This offers a beautiful arrangement of the pre-installed apps when pressing the app drawer. Infinix also implemented a refreshing take on the HOT 4 Pro’s lock screen by incorporating a “Magazine” feature. This exhibits random, picturesque images with quotations every time you use your device – pretty nice, isn’t it?

Other remarkable features of this handset include a MediaTek MT6737 quad-core chipset, a dual-sim slot, a fingerprint sensor, and a whopping 4,000 mAh battery with a quick charge capability. Get your hands on this solid mid-range device for only 199 SGD!

Infinix S2 Pro

Designed for selfie lovers and those who prefer smaller phones, the S2 Pro comes off as a handset with a solid design. Not only does it have an aesthetic appeal but also impressive specs including a front camera with two sensors at 13MP and 8 MP, which is definitely the talk of the town. Apart from the stunning selfie camera, the S2 Pro has other things up its sleeve. It has a decent MediaTek MT6753 chipset, a fingerprint reader, and a 3,000 mAh battery. All in all, this handset is well-equipped and an absolute steal for its 279 SGD price tag.

In addition to a one year local manufacturer warranty, Infinix also provides a one-time free LCD exchange for accidental damage within 6 months (water damage is excluded). No need to worry about cracked screens for half a year! Also considering that LCD repair is generally expensive in Singapore.


Incorporating style and technology in their line of smartphones, Infinix proved to be a worthy contender in the highly competitive smartphone world. With its high-spec and reasonably priced phones, it’s possible that in a few years, it will become one of the big names in the market.


This post was written by Reymart Sarigumba from
iPrice Group.